Posted July 23, 2015on:
Being someone who can’t allow a canine to continue a respite undisturbed, I wanted to follow-up on yesterday’s post concerning the business model of conservative media. Best explained, it’s an amalgamated business model combining shampoo directions with recipe instructions for meringue. Beat to a hard frothy peak and repeat.
Some interesting data points jumped out at me while reading the year-long study by the Pew Foundation on the news consumption habits of liberals and conservatives. As I indicated yesterday, people who are consistently liberal consume news through a variety of sources – there is no one primary source. Conversely, people who are consistently conservative consume their news from one big pot of Fox goo – they don’t look beyond the catchphrase “fair, balanced, and unafraid.”
There’s also another difference. As a rule, liberals are more trusting. Liberals trust more than distrust where conservatives see distrust as the lifeblood of their existence. Imagine what that feels like – the negativity of distrust permeating the way you see the world and more importantly, coloring the way in which you interact with the world. It seems as if the research regarding the larger, fear-inducing amygdala of conservatives is consistent with the business model that is the pot-o-gold of Fox News.
Given that the teevee remote controls of conservatives ostensibly limit viewing to Fox only, a little examination of what they might be seeing on their “trusted news source” is in order. For instance, from May 1st to June 30th of this year, there were 141 appearances by the various sixteen Republican presidential candidates. In June alone, there were 73 appearances by candidates.
As consumers of the news, we have become so anesthetized to the incestuous nature of Fox and Republican politics we simply just don’t pay attention any more. Well, here’s a fact that should get everyone’s knickers in a bunch: There are sixteen declared candidates for the Republican nomination. Of those sixteen, how many have been on the payroll of Fox? Waiting, waiting, waiting.
Four of the sixteen – Rick Santorum, Mike Huckabee, Ben Carson, and John Kasich have cashed regular paychecks from Rupert Murdoch and Roger Ailes. Taxing my higher mathematical skills, that is twenty-five percent of those vying for the Republican nomination have also been paid employees of Fox News.
If you add the regular Monday gig Donald Trump had on “Fox and Fiends,” about one-third of the candidates for the Republican nomination have had regular opportunities to proselytize on Fox. In other words, Fox News has been the Father Flanagan for the Boy’s Town of wayward and unemployed Republican misfits.
Fox News, Rush Limbaugh and others have a sweet business model given the way conservatives consume news. Their dedicated audience is a guaranteed advertising stream which brings us to a simple question – why would they ever change?
And the answer is: They won’t. Right here, today, I’m making a prediction. Remember where you heard it first.
November 9th, 2016, will be a miraculous day. It will be the day after the election. It will be a transformative day. It will be a day heralding more immediate changes than the Reformation. For conservatives, it will give meaning to the marketing term, “new and improved”.
With just a “wave of a magic penis,” on November 9th, 2016, millions of bigots will be transformed into rabid, chauvinistic sexists. It will be a day of transition like no other led by the likes of Fox News and Rush Limbaugh – both trusted sources of the fairly imbalanced philosophy.
One last thought – a more interesting race might be among those who will again get Fox contracts? You can bet that battle will be hard-fought. The countdown has begun.
Your thoughts and comments on any subject are encouraged and welcomed.
26 Responses to "Fairly imbalanced…"
Comments are closed.